She's a trained lawyer who previously worked for the Israeli Department of Justice, representing the state in criminal and security cases. Goldstein, 35, is an unconventional founder by Silicon Valley standards. Hani Goldstein and Dvir Cohen, co-founders of Snappy Gifts "I couldn't have thought of a better way to show our gratitude to every individual residing in different regions all over the world," said Stephanie Yaplee, an executive assistant at Salesforce. In previous years, Snappy's average growth rate was closer to 400%.Ĭelebrations that normally happen in an office are not happening anymore, Goldstein said, and with employees all over the place working remotely, it's an "insane process" to collect home addresses for an entire team at a large company like Microsoft or Salesforce. Snappy's gift platform grew over 600% from 2019 to 2020 as companies come up with creative ways to commemorate employee milestones like anniversaries and promotions. The pandemic has also helped propel the business forward. "There's actually a national returns day where $100 billion worth of merchandise goes wasted," Hani Goldstein, CEO of Snappy, said in reference to January 2, the busiest day of the year for holiday returns in the US, according to UPS. With Snappy, gift recipients can get exactly what they want, and companies can avoid sending generic gifts that will likely be unused or returned.
The gift-giver is then notified to pay, and Snappy handles the shipment. Once the gift is "revealed," it can be accepted or swapped. (Some of the most popular items this holiday season were air fryers, Amazon Fire tablets, and projectors.)Īfter the gift is selected, the recipient receives a virtual scratch card. The business model is simple: Enterprise customers log onto the app, choose a price range, and select from a curated collection of gifts. The best part, it allowed the option of personally selecting a gift that suits them best," said Shilpa Chamoli, onboarding coordinator at Microsoft who used Snappy to send holiday gifts to employees in 2020. "Given the general feel of 2020, employees were pleasantly surprised and were gracious of a gift. The now-ubiquitous Patagonia vest with a company logo is the classic corporate gift in the world of tech and finance, but in 2020, over 1,000 companies sent their remote workers gifts through Snappy Gifts, an enterprise gifting platform.īased in San Francisco, Snappy has been able to lure in some of tech's biggest names as customers, including Salesforce, Uber, and Microsoft.
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